Plum Films and Cravens Advertising have just completed an attention-grabbing viral campaign for Newcastle Falcons, to launch the first game of the new season against Sale Sharks, on September 7th.
The viral, which went live on August 30th, shows new signing Adam Balding making his season debut - not on the pitch, but tackling mannequins in a department store. Unable to control himself, Balding launches at the dummy holding a sale sign.
The viral marks a fresh approach for the Falcons by taking their match promotions online for the first time, and in addition showcases new signings.
Tim Allison, Account Manager at Cravens said "It is always really exciting to see work coming to life and the online element of this project allows the viral to reach new audiences."
