Plums director Laurie Castelli, travelled half way round the world to direct our new commercial for Belfast Visitor and Convention Bureau with Ardmore Advertising.
Laurie, now based in Columbia, flew into Belfast a week before the shoot to get to know the city and its people. Working closely with Micky and our local PM to get locations and cast in place, the ad was shot over 3 days and nights with a brilliant cast and crew.
